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Bio-Oil has launched a new campaign to address the psychological impact of scarring and stretch marks by encouraging women to share their experiences online. The campaign, Skin Stories, aims to help boost body confidence and develop a healthier perspective on the way their skin looks.

The Royal College of Midwives Annual Midwifery Awards are an important time for recognising the hard work of midwives across the country and to show our support of the important role midwives play, Bio-Oil sponsored the awards for the second year running.

Already a favourite with consumers, the specialist skincare oil for improving the appearance of scars, stretch marks and uneven skin tone can now proudly display the ‘dermatologically accredited’ mark to reassure consumers that Bio-Oil has been independently verified by experts as a brand that believes in taking research seriously and promotes healthy skin.

Bio-Oil realised a genuine need for a Best Practice Guide on Scars due to findings we undertook in a nurses survey in 2011

Bio-Oil has recently carried out a survey of 177 midwives which has found that over a quarter (28%) frequently see women with low body confidence as a result of their stretch marks and one in seven have experienced cases where stretch marks have directly affected a mum’s recovery from birth or bond with her baby.

Presented by mum of two and popular news reader Natasha Kaplinsky, the RCM Annual Midwifery Awards ceremony was not only touching but it was also very inspiring to hear all the stories linked to the winning midwifery teams and midwives.