Bio-Oil has launched a new campaign to address the psychological impact of scarring and stretch marks by encouraging women to share their experiences online. The campaign, Skin Stories, aims to help boost body confidence and develop a healthier perspective on the way their skin looks.
As a nation, it seems that women are so self-conscious about skin issues like scars and stretch marks that they are keeping them bottled up and not even discussing them with closest friends and family, which is having a psychological impact.
The campaign recognises that whilst scarring is a natural part of the healing process, it can have a real impact on women’s day to day lives. Bio-Oil’s survey of 7,000 women revealed that a quarter of women1 (26%) said they’ve actually avoided going out with friends because they didn’t feel confident enough and one in five admitted that they worry about their body and skin every day.
For every story shared, Bio-Oil will donate £1 to one of three charities – the British Skin Foundation, cancer support charity Look Good Feel Better and the Iolanthe Midwifery Trust, who provide funding for midwifery education, practice and research. Stories will be submitted via the Skin Stories tab on the Bio-Oil Facebook page and on Twitter, including the hash tag #myskinstory in your tweet.
Every body has a story, what’s yours?
 One Poll online survey amongst 7,000 UK women commissioned by Bio-Oil for their Body Confidence Report (May 2012) 47% do not discuss skin issues with friends or family