Bio-Oil realised a genuine need for a Best Practice Guide on Scars due to findings we undertook in a nurses survey in 2011
Just over half of nurses (66%) said they feel confident or fairly confident discussing scarring with patients, with 3% feeling ‘unconfident’, and the majority do not feel they are giving the best advice they possibly could.
This is due to an inadequate level of training for most, although 31% attributed their lack of confidence to the fact that no best practice guidelines exist on scar treatment. With regard to patient outcomes, 31% stated they do not believe patients are satisfied with the level of advice they receive from health professionals about scar treatment.
Bio-Oil Body Confidence Report
The Body Confidence survey of 7,000 UK women revealed that over half of the nation would rate their body confidence as average or below, with a startling number of women worrying about their body or skin every single day.
It appears that our body confidence undertakes a journey of highs and lows throughout our lives. The majority of UK women regard their teens as their least confident years and their 20s as the most confident. The 30s are also comparatively confident, but in our forties, fifties and sixties our confidence seems to decline.
Survey findings show that our body confidence can be improved by lifestyle choices and simple acts such as compliments from friends or the opposite sex and an incredible 1 in 3 reported that Bio-Oil has had an effect on their body or skin confidence.
- 52% would rate their body confidence as average or below
- 16% have never felt confident
- 3 quarters of women (73%) think that most women suffer body confidence issues
- 42% feel less body confident since having a baby
- 70% believe most women have scars/ stretch marks
- 23% of those surveyed have visible scarring
- 6% said that their scars made them feel isolated
- More than 1 in 3 (38%) feel self-conscious of their scarring
- Almost 1 in 5 (18%) say their scars make them feel ugly
- When it comes to advice and support from health care professionals about body or skin confidence concerns, 80% don’t think they are getting enough support or aren’t sure about the protocol. 40% think health care professionals don’t provide enough advice and support about body worries
As well as surveying 7,000 UK women, Bio-Oil has also questioned Health Care Professionals including midwives, nurses, GPs and pharmacists about their patients’ body concerns. HCPs reveal what they believe causes women’s body issues and how concerned they feel their patients are by them. Nurses and midwives in particular recognise the impact scars and stretch marks have on women’s confidence, and in some cases their bonding with their baby and recovery from accidents.
- 79% of GPs say patients are asking them for advice on scarring and stretch marks
- One in five GPs don’t offer any advice to their patients when it comes to scarring and stretch marks
- Just one in eight GPs would raise the topic of scarring and stretch marks if they noticed a patient had some when they were talking to them about another health issue
- 40% of GPs offer advice about how to prevent stretch marks and 30% about how to reduce the appearance of existing ones
- Nurses estimate that approximately half of patients they see with old scars experience a
- psychological impact
- 75% of nurses describe patients as feeling ‘self-conscious’ about their scars
- 26% of nurses have seen patients experience delayed recovery from accidents due to the psychological effects their scars have
- 49% suggest using topical oils for scarring and stretch marks
- 40% of midwives feel that the celebrity yummy mummy culture has a negative influence on women’s post-baby body confidence issues
- 37% of midwives believe women feel negative about their post-baby bodies because they are unprepared or unaware of the body changes that can occur
- Midwives rate pregnant women’s fear of developing stretch marks as a 6.8 on a scale of 1 (not at all worried) to 10 (extremely worried)
- Over a quarter of midwives (28%) say they frequently see women with low body confidence or selfesteem as a result of their stretch marks, while a further 64% are seeing this occasionally
- One in seven midwives have experienced cases where a woman’s stretch marks have directly affected her recovery from birth or bond with her baby
One Poll online survey amongst 7,000 UK women commissioned by Bio-Oil for their Body Confidence Report (May 2012).