Midwives recognise the need to support women’s body worries
Bio-Oil has recently carried out a survey of 177 midwives which has found that over a quarter (28%) frequently see women with low body confidence as a result of their stretch marks and one in seven have experienced cases where stretch marks have directly affected a mum’s recovery from birth or bond with her baby.
The majority think that the celebrity yummy mummy culture is a key cause, whereas 37% feel that body confidence issues stem from women being unprepared or unaware of the body changes that can occur and 15% feel that the partners play a role.
The Bio-Oil Body Confidence Report, a survey of 7,000 women in the UK, reveals that 42% of women feel less body confident since having a baby and 15% feel under pressure to get their post-baby body back in shape. This issue appears well recognised by midwives as when asked to rate on a scale of 1 (not at all worried) to 10 (extremely worried) how worried pregnant women are about developing stretch marks, midwives ranked the worry as a concerned 6.8.
40% of midwives recommend women use a topical oil to prevent or reduce stretch marks and almost a third of midwives (32%) have used Bio-Oil themselves to help prevent or treat stretch marks. More than half of midwives (56%) don’t actively talk to expectant mothers about stretch marks and only discuss them when asked.